HarperCollins Publishing Rebrand Process - Understanding the Brand

HarperCollins Publishing Rebrand Process - Understanding the Brand

• 1.
  Allie Webb-Bowen |ASGN-B Territories Unity & Education History & Connection Trust & Quality
• 2.
  Allie Webb-Bowen |ASGN-B Mind Map Educational Bright/Joyful Trusted Clean Professional Playful Books, Pages, Novels, Plays, Graphic Novels, Comics, Magazines, Series, Collections, Textbooks Family Education History Legacy Circle Unity Legacy HarperCollins Publishers Target Audience: People who value stories & educating themselves. People who are able to read and people who read to others. People who value physical media Logo Concepts Light Green Yellow Books School Minimal Colorful Serifs Young Adults Education School College Theater Now Bonding Time Clock Timeless Lasting Sturdy Growth Plants Awareness Books DVD CD Venn Diagram Handshake Continuous Light Eternal Bookbinding Inspo New York Abstraction of the action of book pages turning Process Cloth Printer CYMK Colorful Bright City Scape Glasgow No Official Motto Paper Curve
• 3.
  Allie Webb-Bowen |ASGN-B Sketches Abstract Pages Torch & Fountain Binding/Printing Process Bridges Unity