DRIVINGPROFITTHROUGHPRIVACY
TERMLY
OFCONSUMERSWANTCONTROL
OVER THE INFORMATION THEY SHARE
94% 92%
AREMORELIKELYTOTRUST
COMPANIES THAT PROVIDE DATA CONTROL
WOULDPAYMORE
TO AGENCIES WHO HANDLE DATA RESPONSIBLY
60% 76%
WILLNOTBUY
FROM COMPANIES THAT THEY DON’T TRUST
WITH THEIR DATA
ISPRIVACYACTUALLYSOMETHING
CLIENTSCAREABOUT?
‣Are they asking about privacy?
‣What types of clients are asking?
‣Are agencies loosing opportunities?
HOWDOAGENCIESSELLPRIVACY?
‣How do you position privacy in sales?
‣Proactive vs. reactive?
‣Is privacy bundled, an add-on or built in?
ISTHEREREALMONEYINRESELLING
PRIVACY?
‣One time vs. recurring revenue?
‣Pricing Structures?
‣Realistic Up Sale Rate?
WHATHAPPENSIFYOUDON’TDO
PRIVACY?
‣What’s changing with enforcement?
‣Client loss?
‣Agency’s role to distribute privacy?

Compliance to Cash: Turn Privacy Regulations Into Agency Revenue