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AAC2026_Keynote_Horx Strathern_Megatrends Countertrends.pdf
KEYNOTE: Megatrends, Countertrends and the Kindness Economy of the Future Everything you wanted to know about the future but were afraid to ask. Trends, Megatrends, Countertrends and trend transformations; how to understand and plan for the future in times of disruption and insecurity. Female and male futures – what are the differences? What can we best predict, why are Countertrends important and what is the monkey trap of linear thinking? From digitalisation and the revenge of the analogue to individualisation and new generational thinking.
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- 1. Trends, Countertrends andthe Kindness Economy of the Future Agile: Graz, 29.1.2026
- 2. Which trends shouldwe follow ? Illustrations: Julian Horx Strathern
- 3. Which trend willearn me a lot of money?
- 4. What can webest predict ?
- 5. Individualisation Mobility Neo-Ecology New Work Silver Society GenderShift Urbanisation Connectivity M E G AT R E N D S Security Health Knowledge Culture Globalisation
- 6. Beware of LinearThinking
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- 13. Digital detox Revenge ofthe Analogue Phone bans Digitalisation Of fl
- 14. Anti-Diversity Back to theOf fi Work New Quiet Quitting
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- 17. Life Expectancy Europe Women83 Men 78
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- 19. Staying young Silver Society Down- Ageing 7, 4 Y E A R S Y O U N G E R I N E V E RY G E N E R AT I O N
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- 23. The Kindness Economy Rethinkinghow we do business
- 24. Kindness Economy Consumerism Growth Economy NewValues Social Sustainability
- 25. PROFIT - PLANET- PEOPLE
- 26. PEOPLE - PLANET- PROFIT
- 27. ADAM SMITH Scottish Economistand Philosopher 1723-1790
- 28. WHY NOW ? Andwhy a picture of a bottom?
- 29. “The higher anape climbs the more he shows of his ugly side” 16th century proverb
- 30. Why are somany companies and bosses unkind?
- 31. Get’s things donequicker No time to be kind Shows leadership Maintains hierarchy
- 32. • PEAK “UNKIND”ECONOMY (efficiency vs effectivity) • GREAT RESIGNATION • DIGITALISATION • GENERATION Y Z (and A) • PANDEMIC
- 33. KIND COMPANIES “Business cando good things and make a profit without losing its soul.”
- 34. Patagonia: Valued at$3 Billion
- 35. – B RU N O C U C I N E L L I “I believe in capitalism. I need to make a profit but I would like to do it with ethics, dignity, morals. It’s my dream”
- 36. Brunello Cucinelli :Solomeo, The “Hamlet of Harmony”
- 37. TRIGEMA: Children of employees are guaranteedan apprenticeship.
- 38. H O LL A N D S L O W M O V I N G C A S H C O U N T E R S KIND SUPERMARKETS
- 39. Octopus Energy 100% greenenergy “Outrageously good customer service”
- 40. G R OW T H E C O N O M Y K I N D N E S S E C O N O M Y Future= Value Future = Value and Values Me Me Me Me AND We Serving Customers Serving Customers AND the Community Buying from Buying From and Buying Into Short Term Short AND Long Term Passive Consumers Conscious buying and living
- 41. THE KINDER WORKPLACE TheFour C’s
- 42. C O MF O RT Good design
- 43. “Of fi ce design isthe body language of your company ” Bernadette Reichel, Steelcase
- 44. The Coffice (Barista training) CO M M U N I C AT I O N
- 45. The hours wework are becoming more de-synchronised. Home Office, mobility, flexible work and freelancing all mean we have less shared time together.
- 46. The Koffice CMMaurer GmbH (Kitchen+Office) CO L L A B O R AT I O N
- 47. “In this digitalage the desire for authentic human experiences is growing.” Markus Frenzl, Professor for Design at the Hochschule München (A&W Magazin 5/16)
- 48. C.Porath, Mastering Communityand Civility study of 20.000 employees Work Better Steelcase Podcast 8/12/23 C O M M U N I T Y •Makes you 74% more engaged •81% more likely to stay in their job •61% better mental and physical health
- 49. AIMING FOR A KINDERECONOMY
- 50. CKO: CHIEF KINDNESSOFFICER
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- 53. 8,312 Companies, 96Countries, 162 Industries
- 54. REBELLION… Find out whatis important to you, as opposed to what others tell you is important.
- 55. Most staff atCitigroup will continue to be able to work remotely two days a week, a decision that sets it apart from other Wall Street banks. 5.2.2025 Jane Fraser, CEO Citigroup
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- 59. – T HE E C O N O M I S T, K I N D N E S S I S I N V O G U E , 2 0 2 4 “Kindness is not a management doctrine. But its absence is a management failure“
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- 61. Activating Social Empathy12 Week School Programme, Ireland
- 62. “Kindness is asimportant as learning maths and English. The way civil society is going we’re going to be dependent on empathy.” Pat Dolan, University of Galway
- 63. W O RL D ’ S F I R S T P R O F E S S O R O F H A P P I N E S S M I C A E L D A H L E N , S T O C K H O L M S C H O O L O F E C O N O M I C S 63
- 64. • Teach thateconomics is about more than wealth • Shape policy making • Guide companies in measures to enhance productivity and profitability • What makes a healthy economy • How can companies contribute to people’s welfare Goals of the mandatory course
- 65. NEW NARRATIVES Narrative isan accumulation of knowledge about the future.
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- 68. “Regnosis is theprinciple of retroactive embarrassment. In ten years time we will be embarrassed to have driven around in cars with exhaust pipes.” Matthias Horx
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- 70. “A kind cityis where a four year old child can go on their own to buy ice cream” – A N D R E A G E B H A R D P R E S I D E N T O F T H E G E R M A N F E D E R A L C H A M B E R O F A R C H I T E C T S
- 71. There is noone formula, but what unites kind economics is a spirit of working towards a better future for everyone
- 72. oona@horx.com horx.com strathern.eu OONA HORX STRATHERN PEOPLE!J PLANET !J PROFIT K I N D N E S S ECONOMY A NEW CURRENCY FOR THE FUTURE OF BUSINESS, WORK AND LIFE T H E