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Lions Club Presentation on How to Use Facebook, Instagram and META products
Lions Club Presentation on How to Use Facebook, Instagram and META products
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Lions Club Presentation on How to Use Facebook, Instagram and META products
- 1. Founded in 2010,we are a multi-award winning social media and digital marketing agency. Strategy, websites, content, consulting, analytics, ads, email marketing and so much more. Fourteen years in business helping clients reach their goals! www.talkingfinger.com Bill DeRosa, Founder and President
- 2. CONTENT IS KING Engaging OpenEnded Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
- 3. Why did youjoin Lions? What was your favorite service project? Why do you volunteer? What causes should support? What is your best memory of being a part of the Lions? How long have you been a member?
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- 5. Service Highlights Fundraisers Member Spotlights Behindthe Scenes Anniversaries Thank-You Posts Community Notes What other Ideas do you have?
- 6. Facebook/Instagram Algorithms forContent Timing: Consistency is imperative. Do not post back to back content (cannibilism). Do not go more than 3 days without content.
- 7. Facebook/Instagram Algorithms forContent Timing: Consistency is imperative. Do not post back to back content (cannabilism). Do not go more than 3 days without content. Relevancy: How people REACT to content determines how “far” it goes organically. “Likes” are scored 2-4 pts “Comments” are scored 4-8 pts “Shares” are scored 6-10 pts
- 8. Facebook/Instagram Algorithms forContent Timing: Consistency is imperative. Do not post back to back content (cannabilism). Do not go more than 3 days without content. Relevancy: How people REACT to content determines how “far” it goes organically. “Likes” are scored 2-4 pts “Comments” are scored 4-8 pts “Shares” are scored 6-10 pts Type: Text only posts are rated the lowest. Links are rated minimally. Photos are rated average. Videos are rated highest.
- 9. Facebook/Instagram Algorithms forContent Timing: Consistency is imperative. Do not post back to back content (cannabilism). Do not go more than 3 days without content. Relevancy: How people REACT to content determines how “far” it goes organically. “Likes” are scored 2-4 pts “Comments” are scored 4-8 pts “Shares” are scored 6-10 pts Type: Text only posts are rated the lowest. Links are rated minimally. Photos are rated average. Videos are rated highest. These three factors are the basis of how Facebook determines WHAT to show in people’s Home Feeds, without ad spends (organically). Facebook wants to show people POPULAR content for the best user experience.
- 10. Grow your audiencefor FREE! Use the INVITE button! Click the Likes
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- 12. Photos and Videos -Useonly QUALITY photos that are clear, cropped and relevant -Use several photos when possible in a collage. This makes a great story! -For videos, if using audio, be sure the audio quality is good. Be sure the phone or camera is steady. Stay in frame. -Never stop taking pictures and video. These can be catalogued for furture use. In other words, CAPTURE the moments, they typically can be used any time! -Be UNIQUE. Facebook is FILLED with images and videos. Have the first photo (or first frame of video in editing/thumbnail) be something that catches the eye right away.
- 13. Branding and the“About” sections of social media platforms -They are part of SEO (search) when Google indexes your Pages and Profiles -They help with search within the social network -They give a clear, consistent and concise text and image representation of your business -It allows users to reach out, contact or save for later use “allows businesses to build brand awareness, establish a consistent identity, engage with their audience directly, foster customer loyalty, and ultimately drive sales by creating a recognizable and trustworthy presence across various platforms, differentiating them from competitors and influencing consumer perception.”
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- 19. Key points aboutAdvantage+ Creative: • Automatic optimization: Facebook's algorithm automatically adjusts elements like image brightness, contrast, aspect ratio, and even adds filters to your ad based on what it believes will perform best. • Multiple variations: It creates different versions of your ad with various combinations of text, images, and layouts to test which one works best for each user. • Placement adaptation: Depending on where your ad is displayed (like News Feed or Instagram Story), the format may be adjusted to fit the placement better. • Enhanced engagement: By tailoring the ad to each user, the goal is to increase click- through rates and overall ad performance.
- 22. Name the audience-and stick with targeting for this audience ONLY. More on that later…
- 23. TURN OFF! Thisis for major events, not LOCAL Pick your town via town name, or even zip codes to be more specific!
- 24. Remember- we aretargeting people most likely to buy from Etsy. So we want to find interests and behaviors by experimenting with keywords.
- 25. New audience- NEWAUDIENCE NAME! Segregation of campaigns is vital.
- 26. Use the Browsebutton for specific audiences as well. This will help if You need some starting points, or to access other ways to focus targeting:
- 31. THANK YOU!!! www.talkingfinger.com Bill DeRosa,Founder and President